Category Archives: Blogs

HealthCare SocialMedia Review #53

All the news that's fit to link

All the news that’s fit to link

Welcome one and all to the 53rd running of the HealthCare SocialMedia Review #HCSM. Social media in healthcare is going more and more mainstream, so there’s plenty of good new stuff to profile.

Bad hair day? Wax Impressions offers advice on how to handle a social media crisis. Hint: Don’t wait around doing nothing!

Type a doctor’s name into Google and chances are you’ll find dozens of links, many for physician ratings sites. What’s a poor practice to do to exert some influence on the message? Joe Chierotti has some practical ideas.

Twitter’s new profile has implications for marketers, including those in healthcare. Marie Ennis-O’Connor explains what’s new and what one should do.

Doctors’ lounges are pretty empty these days, but cloud-based lounge equivalents show some promise for keeping up with the latest medical knowledge (and gossip, too). Practice Fusion’s blog advises docs to get their own e-librarian, be social, and gamify.  Gamify? I thought that was something you did at the gym.

Whether docs are into it or not the drug pushers are trying gamification with consumers. Zyrtec has a Facebook App that lets allergy sufferers walk a fake dog through a fake park, reports Create Conversation. I wonder if we’ll see any of the generic makers of Zyrtec (cetirizine) put out a cut-rate version of the app, perhaps in black and white.

And finally, MD Connect share five ways docs can used LinkedIn to market their practices. Good stuff.

That’s it for today! Sam Welch at brandgagement is up next!

By healthcare business consultant David E. Williams of the Health Business Group

Call for submission: Health Care Social Media Review

I’ll be hosting next week’s Health Care Social Media Review. Please send me your submission via this contact form or email. Submissions are due by end of day Monday, May 12.


Here are the guidelines:

HealthCare SocialMedia Review is the blog carnival for everyone interested in health care social media.  It is a peer-reviewed blog carnival; the host of each edition decides which of the posts submitted for consideration are suitable for inclusion.

Our mission is to serve as a hub for posts from the best and the brightest health care social media writers, thinkers, users and proponents worldwide, to contribute to better understanding and adoption of social media in health care.  This carnival is intended to showcase posts about health care social media use, best practices, guides, resources, case studies, experiences, new techniques and technologies and new social media communities and tools.  We seek to spread the word that the use of social media in health care is becoming unavoidable and is of critical importance to both patients and providers worldwide.

Happy 9th birthday to the Health Business Blog!

Happy 9th birthday to the Health Business Blog!

Happy 9th birthday to the Health Business Blog!

The Health Business Blog turns nine years old this month. Continuing a tradition I established with birthdays onetwothreefourfivesixseven and eight I have picked out a favorite post from each month. Thanks for continuing to read the blog!

March 2013: Don’t worry, Obamacare won’t kill 99 cent value meals

Initial estimates of the costs of the Affordable Care Act to small employers were severely overstated. A new analysis shows a typical Wendy’s will spend about $5000 per year extra, not $25,000 as had been feared.

April 2013: The still-early state of online doctor reviews

There are several websites where consumers can see and post ratings of physicians. But the sites contain incomplete and sometimes misleading information. Some doctors are upset and going as far as suing for libel. In this post, I review the state of the sites.

May 2013: Harvard Pilgrim CEO Eric Schultz discusses consumer engagement and transparency

HarvardPilgrim HealthCare is consistently ranked as best health plan in the US and was the first health plan to select transparency vendor Castlight Health to provide patient-specific price information. CEO Eric Schultz lets us in on what he’s up to next.

June 2013: Fox guarding henhouse? Radiologists want to “control” radiation debate

I don’t know how you feel, but I’m not confident that people who make a very good living from CT scans should be the ones to decide how much radiation is reasonable for patients to be exposed to.

July 2013: Health care deal sites –I’m quoted and I’m skeptical

Daily deal sites like Groupon are (or were) all the rage, so it’s no wonder that healthcare-specific sites have also popped up. These are interesting to talk about but have little real-life impact on the healthcare market. The Dallas based NPR station did a piece on one such site and quoted me. Later, the national Marketplace show picked up the story.

August 2013: When Progressive’s Flo follows your health

Progressive’s Flo sure is perky. The company has a Snapshot device that is mounted in policyholders’ cars to monitor how safe their driving is. It may seem far-fetched, but I expect the same philosophy to be carried over into healthcare eventually. Are you ready to have Flo monitor your eating, drinking, and sexual behaviors?

September 2013: How a tough manufacturing process for Advair might help GSK

GSK has struggled with the manufacturing of the Advair inhaler for 15 years. But its woes are turning out to be a blessing in disguise because manufacturing has created an effect barrier to entry for generic challengers.

October 2013: Patients should not be responsible for telling doctors to wash their hands

I’m all for good hand hygiene and for participatory medicine. But I really dislike the notion that patients have to be the ones to police the handwashing practices of doctors and nurses. I’ll do it if I have to, but it’s pathetic if the profession has to resort to this.

November 2013: Reference pricing and the role of the government

Reference pricing for medical procedures constrains costs by capping the amount an insurer will pay for a procedure and making the patient pay the extra amount. The Wall Street Journal would have us believe that the use of reference pricing is a great argument for free market approaches in healthcare. But if anything, it demonstrates the inadequacy of the private sector to take on cost control.

December 2013: Ali Velshi interviews me about the ObamaCare rollout

I was interviewed live on Real Money with Ali Velshi about what’s going wrong and right in the rollout of federal and state health insurance exchanges. He’s balder than I am.

January 2014: Marijuana is not gay marriage

It’s tempting to draw parallels between the legalization of gay marriage and legalization of marijuana and in fact, both are gaining ground rapidly. But there are serious differences. I predict we’ll look back on gay marriage and wonder why we took so long to legalize it, while we’ll look back on marijuana legalization and kick ourselves.

February 2014: Health Business blog to post interviews with all Massachusetts candidates for Governor

Massachusetts voters deserve a substantive, competitive campaign for Governor this year. I have decided to do my part to foster a productive debate by conducting one-on-one interviews with each of the nine candidates on health care issues. Most of the candidates are well known in the health care world but even those with non-health care backgrounds have studied the issues and have credible ideas.


Thanks again for another great year!

By healthcare consultant David E. Williams of the Health Business Group