HealthPocket: The Kayak of health insurance

HealthPocket is a new website that allows consumers to compare all health plans in their area. A key market segment is Medicare Part D drug benefit recipients who tend to have many, many choices and seldom do a good job of picking the right plan. HealthPocket attempts to make it easy to compare plans. In my quick tests it did a decent job, although the site has a ways to go before it’s really useful. HealthPocket is like Kayak in the travel industry in that it does not broker transactions directly but merely acts as an unbiased clearinghouse for comparative information.

In this podcast interview, HealthPocket’s Steve Zaleznick talks about the unmet need HealthPocket addresses, the company’s business model, relationship of HealthPocket with health insurance exchanges, and the relevance of the Affordable Care Act.


2 thoughts on “HealthPocket: The Kayak of health insurance

  1. Pingback: HealthPocket: The Kayak of health insurance (transcript) » Health Business Blog

  2. Pingback: HealthPocket: The Kayak of Health Insurance | HealthWorks Collective | Health Insurance Plan Updates

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s